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The Fun Theory
von admin | 10. July 2010
Public Relations aims at changing people’s attitudes and behaviours in order to achieve public acceptance for a company’s decisions. The ways and means to do so are plenty and depend not only on topics, media or target groups. But no matter what the specific parameters of our communicative frame, there is one way people will always be more willing to listen to our messages: If they can enjoy them.
In fact, fun seems to be the easiest way to change people’s behaviour for the better. This is the essential proposition of The Fun Theory and it could inspire Public Relations. People are more ready to listen and allow themselves to be convinced if we confront them in an appealing and – why not? – in a funny way.
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